Flowers evolve to be attractive to bees so that they can pollinate and they can reproduce themselves, which is if there's a lot of competition in the flower world, this is why you have such stunning orchids. It's because there's so much competition for bees because they can only pollinate so much in a day; the brighter and more colorful flowers attract the bees. But where did the perception of color come from and why is there such angst about color in our conversation and our lives?